Drive-in chain Sonic is going all out in its attempt to lure the all-important millennial demographic: An upcoming stunt involves the triple threat of Instagram, Coachella, and chef Jacques La Merde. According to Digiday, Sonic has teamed up with La Merde — the so soigné Instagram-famous chef whose real name is Christine Flynn — to hawk milkshakes at the upcoming music festival. No, this isn't a late-breaking April Fool's joke: The square shakes will only be available for ordering via Instagram during Coachella's first weekend on April 16, and will be advertised to festival attendees via targeted, sponsored ads on the social media platform.
By Julia Love SAN FRANCISCO (Reuters) - Pandora Media Inc hopes to go back to the future with the return of co-founder Tim Westergren as CEO and a renewed focus on its industry-leading data trove, built from the listening habits of more than 81 million people. Wall Street is not exactly enthusiastic about the strategy: Pandora's stock dropped more than 10 percent last week and is trading near its all-time low in the wake of Westergren's appointment, which squashed talk of a possible sale of the online radio company. Plagued by a business model that forces the company to pay much of its revenue in royalties, and facing brutal competition from Apple Inc, Alphabet Inc's Google, Amazon.com Inc and others, Pandora has failed to turn a profit since its 2011 initial public offering.