June 23, 2010
has found its brand : Washington’s Playground. A new tourism marketing campaign based on that theme was launched
this week with a series of new Television ads and interactive website and its really got local tourism officials
pumped. The campaign is paid for with revenue generated from a 2 percent lodging tax on motels in the
unincorporated areas of Chelan County. The new campaign was unveiled before County Commissioners at their Tuesday
meeting. Wenatchee Bureau Chief Steve Hair talked with two of the campaign organizers. Nearly 1 million dollars in
revenue has been generated from the County’s lodging tax since it was implemented two years ago.